Voted as one of the most promising design houses to launch in 2018, Ale O Moda has established itself with accessible modernity, and catered to the urban feminine. Desired and sought after by women who demand not only unique pieces, but looks that will last. Each collection offers stand alone classics by maintaining an ethos of high quality and consciously driven coordinates that withstand the test of time.
The designer, and CEO of Ale O Moda, Alejandra Oyervides originally heralds from Monterey, Mexico; Mexico’s industrial and economic powerhouse. Raised in a city that covets a culture of green spaces and modern art museums, not unlike Portland, Oregon, Oyerides uses her multi-cultured heritage with a keen eye for minimalism. The designer sees the beauty in simplicity and because of this, is inspired by geometric and asymmetric designs. Ale O pieces are relaxed while at-the-same-time offering the wearer the bold presence of unpretentious style.
Alejandra, based in Portland, Oregon, launched the Ale O Moda label with the brands Fall 2018 Collection at Fade to Light; A Multi-Dimensional Fashion Experience, during its 2018 show and was quickly selected to show again in the FashioNXT 2018 fashion show; competing with six fellow PNW designers for the title of Best UpNXT Emerging Designer. Ale O not only won the 2018 title, but was also awarded with two recognitions, one from the juried FashioNXT panel of judges, and one for the coveted People´s Choice Award.
Ale O Moda is driven to be both stylish and thoughtfully made; using sustainable, natural materials that have full “Trace-Ability”, and adopting the tenants of slow fashion, Ale O Moda, and Oyervides aspire to a greener world through ecologically minded fashion practices. By using certified fibers, and sourcing with companies that meet “Global Organic Textile Standards” (GOTS), each Ale O Moda creation not only looks amazing, but is good for the environment. With a foundation of thoughtful production, the labels next design journey utilizes the world of eco-conscious materials; fabrics that maintain their luxury while being globally aware.
Expanding beyond clothing, Ale O Moda also offers dynamic jewelry pieces and handbags. The latest jewelry and handbag collection uses Pendleton Woolen Mills sampling cuts, and each piece adds to the simplicity, naturalism, and elegance of wearable architecture that is an Ale O Moda item.
Alejandra welcomes you to her world. It is a world filled with passion and joy, and a world of stylish activism.
Welcome to the world of Ale O Moda.